Market Planning and Customer Loyalty

Learn more about our Business Development Services

Learn more about our Process Design Services

Relentless quest for the Perfect Customer Experience

Satisfied customers are repeat customers and generate referrals. We achieve this by working with you to maximize what is know as customer value, or what the customer pays for as part of your service or product. Effective product and process improvement requires that the measures we use in our business are directly tied to our customers needs.

Basic Needs: Often unspoken but always expected. Whether towels are provided at a hotel, or turn signals on a car these have little effect if met but bring dissatisfaction if their not met.
Performance Needs: Customer's spoken needs. Commonly what we think of as customer needs. These bring satisfaction when performance and quality are high
Excitement Needs: Innovations or pleasant surprises that the customer does not mention. These bring satisfaction if met and can distinguish a product from competition in a positive way

We help buisnesses prioritize based on their cusotmer segements to serve existing custoemr needs and develope the ability to serve new customers. We deliver easy to understand customers needs that are must haves and excitors with established measureable targets to ensure progress moving forward. What gets measured improves!

Market Strategy

Have you ever felt like your marketing efforts lack consistency, focus and measurable results?

We combine all of a clients marketing goals into one comprehensive plan focused on your customer expereince and segementation for effective and focused implementation with clear metrics for success. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan. in course of the market planning we'll put together the following for your business. Keys to Marketing Campaigns

Comprehensive Measurable Market Strategy
Detailed Marketing Plan including focused programs
Promotion Schedules and Placement plan
Coordination of promotional pieces with selected vendors
Market Research and Analysis

Do you want to utilize Social Media for your business but don’t know where to start or why?

We can help with training and services to better understand and utilize social media to fit your businesses marketing strategy. After our training, you will be able to do the following:
• Understand the different social media platforms and audiences
• Use the Right Social Media Platform to reach your Target Customers...
• Understand the Pros and Cons of each Platform and tips to succeed
• What are Bots and what to look for
• How to match your market strategy to social media
• Using Apps and finding value

We can help you get value out of social media for your business.

What is Market Planning?

The process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.
Where Strategy meets action